Why $20k Was Invested On Ads That Only Yielded $3k profit.

$17k went into the trash can of readers who saw the ads and skipped it like the regular ads they used to see online 😫

"I won't spend my hard earned money on advertisement again", said Billy.

//Billy never knew that his problem was not the traffic but the copy he used for his ads.

"But how come I got over 450k views online and only got 35 purchases on my site"? that was too poor 😭, Billy was furious.

"Don't be greedy man, more sales will come later" said his friend Ade."

Meaning what? why should you tell me not to be angry for getting only $3k out of my $20k investment? Billy shouted.

Enough of this story, crying over a spilled milk won't solve the problem 😄.

Let's go back to the $17k in the trash can and see what we can find.

It's obvious that what we saw was people who skipped the advert because they took it as a regular advert they see everyday.

Look at how the advert looks like below 👇

Let me smile a bit 😂 because I have errors to point out in this ads.

I don't know if Billy was the one who wrote the copy himself or he hired a Copywriter but this message cannot sell, can it? NO it can'teth noteth. 😄 (don't mind my English jokes)

First he started by saying "YOU HAVE BAD TASTE"

Damn 😂 are you insulting me or what? Well, I don't even know the work of the product at first glance until I read the second copy which says;

 "Drinking Pumpkin Spice Lette?" Fine. Stinking.......

In summary, they were just trying to tell you that it's a cream that will make you scent like Pumpkin Spice Lette.

What if I don't know the scent of Pumpkin Spice, would this copy give me concern? of course NO.

So 40% of those that skipped it don't know the scent of Pumpkin Spice.

Now come to think of it, this message only penetrated through the minds of those who are used to the product already, A stranger to this product will not digest this copy in anyway but will rather skip it.

It sounded like a parable and you know, not everyone is good with interpreting parables.

Secondly, black and white ads sometimes could disappoint, the human eyes are not too sensitive enough to catch grey colours so it wouldn't be a surprise if 40% of the claimed viewers didn't see the ads at all.

Now you see that the remaining 20% of those that viewed the ads could be the buyers that got him sales worth of $3k, that was even a magic 😁

Your ads should be created in a way if someone sees it and tries to skip it, something will struck their mind and they will be like; "Hey I think I just saw something" 😄

Every ads copy must have catchy designs that illustrates something deep because your designs would have to speak for you more than the copy and that's why if you are hiring an Ads Copywriter, make sure they are good in graphic design.

Let me show you some of the advertisements you can copy and why you should copy them.

To make the difference clear on why Billy lost $17k 🤷.

The Handkerchief Ad

I was baffled at first sight when I saw a handkerchief attached to the backside of a bus from a stilllife image 😂

That's creativity at it's peak.

The design itself is speaking......

The Lawyer's Ad

You can imagine an Ad like this can cause motorist to activate their brake pedals just to take a glimpse of this curious ads.

"What the hell is a lawyer doing with Dogs?" 😄

The Sleeping Pills Ad

Using pillows to illustrate the pills is something that will give your viewers a chance for second glance and from a second glance to your sales page 😄.

This is a goated presentation.

The Air conditioner Ad

This ad is used confirm my point that good designs are meant to do the talking if you have limited ads copy.

Looking at the design alone will tell you that the product is meant for a change in temperature which is the work of an Air conditioner.

Looking at the skin of the animal with air condition and without air conditioner has a lot to proof about the effect of air conditioner on our skin.

So guys, there are so many things to take note of before you think of investing on ads.

Thanks for reading all through to this point.

Hey Billy, hope you got my point now? 😁

"Yes I did" said Billy. I would try working with a good Copywriter when next I think of investing on Ads.