I so much hate that pain and it happened to me today on my way back from work.
I have the resources but I don't have the cash.
That's not your concern huh... 🙄
I just invested all the cash forgetting to keep some change, I was hungry.
But I know my return of investment is sure.
The above doesn't relate to what I am about to show you now.
LOL
I just feel like having a one on one conversation with you right now while you read this content but since it's not possible if you don't consult me, just digest the knowledge and share to your friends.
What is Case Study?
Think about case study as a detailed information about something.
This is a general short definition huh?
Let's talk about business, what's the primary purpose of your brand?
- Providing answers to people's problems.?
- Generating leads?
- Creating huge profits?
Whatever your goals might be, it all comes under what is called brand building.
Now, getting your customers to trust you won't be a difficult task because you want to solve their problem right?
But it's disappointing that you are not the only person who have solutions to their problems.
So why should they hire you?
Example, if you are a Developer, you are good in creating websites but unfortunately you are not the only person who is good at creating a website, since that's the case, what is that particular thing that should differentiate you from others?
That's your case study.
Your case study is that unique story about your brand that other brands don't have.
This case is what will be used to convince your clients into seeing reasons why they won't get what you have to offer from other sources.
A short summary of the rubbish I just said is that you must have a unique case study for your brand.
That particular story your customers will use to identify you and make them keep coming for your offer.
Case study, study of a case.
What is a case?
Case means problem, case study is the study of a specific problem and how your brand was able to solve it.
The particular method you use in solving that problem other brand don't use.
How else should I explain it?
Let's now talk about how to discover and manage your own case study.
Some brand who have case studies don't actually know how to make use of it.
You may have the best case study but if you don't know how to present it well, you are better of having none.
"Case Study is not an advertisement or a press release"
To create a good case study, you have to be real.
First you should know that when creating a case study, it's best presented in a story like form.
People want to hear stories of a particular problem and how your brand solved it.
When people read stories of how things happened and how it was solved, they compare within themselves the story they are reading and what they actually went through themselves.
Now you see why most of my articles in this blog are written in story form, that's because only few legends like us understands the power of story.
And if I am to write a good ads copy for you right away, I will start with a story as well.
When creating a case study, "customers first" always put them at the front.
They want to hear their problem first to know if you really understand what they are passing through.
But those who do it the wrong way will start by listing out their brands credibility and testimonials.
To discover your case study, you have to know within you what you are capable of doing and the features your brand can offer.
A general case study:
"We will make your website look good and outstanding with high quality images"
Your own case study:
"Your website won't rank up like Forbes if you don't priorize the quality of your images, we don't download images, we create ours to give you that quality needed."
Spot the difference, the general case study is only telling you what you will get.
Meanwhile,
Your own case study will do the following;
- open up the wounds of why they still have poor traffic.
- The solution "images" and
- How to achieve that solution you have promised them. "creating new images other than downloading images online which reduces the quality"
The unique case study there is that, you create your own images.
Now you get the point 😅
This is just for Freelancers.
Let bring it down to products.
All milk gives the same nutrients right? But remember that milk you used to buy because of the packaging and the straw they put inside.
What happened to the others? Of course they have good products but what attracted you to this particular one was the packaging.
There case study is dealing mercilessly with you 😂
So what's holding you from having your own unique case study?
Story telling needed to write a good case study but not enough.
Storytelling is good when it comes to writing a case study but if you don't have backup facts attached, it becomes fictional "unreal". Therefore to get these facts you have to be a good researcher.
There are other skills needed to write a good case study:
1. Clarity: "narrowing down your case study objective."
What is your main objective at first before thinking of writing a case study?
What will your readers achieve at the end?
How have you solved the following challenges stated in your case study?
These are questions to ask yourself.
Your case study should contain the cases and how you have been able to sort out those cases.
2. Planning: "you must know how to create an outline or you get lost and less inspired."
Your outline will give you a full view of what you plan to include in your case study.
A good research will help you come up with a good outline and that's why you should be good at it.
3. Formatting: "you should learn to create a scannable case study."
For someone to pick interest into reading whatever rubbish you wrote, there must be something that captured the person's attention.
Most readers don't read, they scan before they read and if while scanning they find nothing of interest to them, they skip. "I pray it doesn't happen to me 🙏"
This is the reason you have to write scannable piece of content to make their scan easy.
You must also learn to use numbers, bulleted list and inline captions.
Know that your case study is not for a general audience but for your target customers alone.
Don't add too much vocabularies or too many advanced words, I know you are good in English but make a 5 years old kid understand your case study.
4. Data: backup your claim with facts and numbers.
It is easier to claim that it takes you just 30 minutes to crack into a software, don't you think it's more interesting if you can back up your claim?
Example: I can crack up a software in 30 minutes using (Kali Linux OS) because it's more faster than (Windows)
5. Visuals: A picture is worth a thousand words. I am serious about this.
Some people are good at writing long line of text without a single image to at least excite the eyes of their readers.
You can't tell a story without the actual story, learn to represent your story with some images, it pays.
Ready to write your own case study? I don't know where you wish to publish your case study but we have blogs, PDFs, social media and other mediums.
You can also publish yours here on our blog as sponsored case study.
Create one now and publish something out there to represent you.
Remember that if you don't get results today, you will get them tomorrow, just be persistent.
If you have any more information to share about case study, feel free to do that in the comments below.
See yea 👍
Thanks for your feedback