Phrilla Milla is a very skillful copywriter and funny enough to convert your customers into die hard returning customers with his good story telling format of writing sales copies.
"SHE'S (COUGH) JUST A FRIEND" is a good example of a few words but do more copy.
This ads got one of the highest views in the history of copywriting owning to the fact that an action was added to the copy. Why the cough in between lines? 😂
Many of us do this when trying to explain stuffs like this to our partner when a question like "Who was that lady with you?" And you will be like "She's just a friend" feeling like you want to cough.
See how much you can do with just a few words, remember that a good copy is not lengthy, it's always short but memorable.
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"JUST DO IT (NIKE)": This was an advertising strategy used by Nike that got them almost 2 million sales in 3 days.
They gave their customers the impression of giving something a trial even if it means sacrificing everything, JUST DO IT.
This 3 words went viral and was indeed a memorable one coupled with their logo ✓ representing positivity.
"THIS IS AN AD FOR MEN": This is not the last nor the least of them but among the top 3 that try to pass a good message to men that women can be leaders too.
This AD was created to grab the attention of men using the image of a lipstick product men never used to draw their focus which says "This is an AD for men" i thought that was enough until I saw the second write-up under which says "hire more women in leadership roles, we are all worth it".
This message went viral and was also a memorable one, this made some countries and cities to sign in women leadership into law.
When writing an AD copy, forget about the words, think about the meaning and make it memorable.
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