It's 3 years and 6 months since an average man from Nnewi LGA in Anambra state opened up a business idea of selling cooked buns and decided to put it out on the streets for sell.
Don't laugh yet, have you eaten cooked buns in your life?
He came the first day knowing fully well that what he is trying to sell is something totally new in the society but he never chickened out.
On his first day, funny enough he made no sales and was rejected by everyone.
Even a lady who has the normal type of fried buns had to come close to him and each time a customer waves off the cooked buns, she offered them a fried buns saying "It's better to buy what you know".
The second day, same bad market and days turned into weeks and weeks into months. Then he decided to take a break.
One day, as he was scrolling through his phone, he came across an advertisement online about a totally new method of preparing beans by roasting and he saw millions of engagements on that post all positive comments wishing to have a taste of the roasted beans.
He was really amuzed at what he saw that if someone can bring that kind of initiative online and get full applaud, how about him who does it offline.
He quietly studied the advertisement pattern and saw the benefits that comes with eating roasted beans listed on the person's adverts.
He smiled and said to himself "I will try this out" he then took his pen and jotter and crafted out 5 major benefits of eating cooked buns.
He got a simple microphone this time to increase the volume of his advertisement repeating the benefits of eating cooked buns.
So many people on hearing the benefits rushed to take a bite and saw that it was tasty and yummy, they decided to buy more noting one of the benefits that "Fried buns can cause cholesterol and reduce life span"
Good sales was made that day until the next day, going to weeks and months which got him the money to open up a big eatery where people can sit down and enjoy the delicacy.
This created room for more customers and he recorded over 20,000 patronizers every month.
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He was happy and then remembered his competitor, The lady who always comes to take advantage of his poor sales and found out that she no longer sells fried buns and also nobody in that community ate fried buns ever after.
Comment below to share your thoughts on this.
This is exactly what Copywriting is, no benefits no Copywriting
ReplyDeleteEggzactly
DeleteThis is me, I could remember when I got rejected so many times because I brought up a new idea. Sometimes it's difficult to explain something people are not used to.
ReplyDelete